Meet Pray 4 Me

This project was born from an undergraduate project that required us to create a new music festival branding based upon two random music genres that we were given. This project required us to create brand guidelines, a logo, color palette, merchandise, social and web advertising, co-branding partnerships, a set list, and a variety of other assets that allowed for a fully designed festival concept.

“PRAY 4 ME STRIVES TO MERGE TWO UNEXPECTED MUSIC GENRES OF GOSPEL AND METAL, IN HOPES TO CREATE A SPIRITUALLY UPLIFTING AND HEAD-BANGING EXPERIENCE FOR A DIVERSE COMMUNITY OF PEOPLE. PRAY 4 ME FUSES HEAVENLY SYMPHONIES AND ELECTRIFYING GUITAR SOLOS TO CRUSH MUSIC NORMS AND INVITE A CLASHING AND YET FULFILLING EXPERIENCE INTO THE ARENA”

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